SERVICES
Defining Your Brand’s Aesthetic and Identity
At ANOU Agency, we help founders build aligned, elevated visual identities and content systems rooted in taste, strategy, and aesthetic clarity.
Whether you’re entering a new era, refreshing your visuals, or finally building structure behind your content, these services are designed to bring your brand into focus.
SERVICE 01
Brand Aesthetic & Identity Direction
For founders who want a brand that finally feels aligned, elevated, and rooted in their true aesthetic.
This service focuses on developing the visual world, tone, and identity direction of your brand. We help you understand what your brand feels like, how it should show up, and the emotional experience you want to create for your audience.
Instead of focusing on technical logo design, we build the aesthetic foundation your brand needs to grow with clarity and consistency.
What’s Included
- Brand mood + aesthetic direction
- Visual identity themes & concepts
- Tone-of-voice direction
- Color direction
- Typography recommendations
- Image & content style direction
- Emotional brand positioning
- Brand story & personality development
- Aesthetic worldbuilding (what your brand looks/feels like across platforms)
- Identity direction guide (a mini brand bible)
Perfect For
Founders who want a cohesive, elevated brand presence, but don’t necessarily need a full logo suite.
Perfect for early brands, rebrands, or creators transitioning into a more aligned aesthetic.
SERVICE 02
Creative Direction + Content Strategy
For founders who want their content to look intentional, elevated, and aligned with a clear aesthetic vision not random, not chaotic, not “posting to post.”
This service builds the visual and strategic system behind your content. We help you understand how your brand should show up online, why it looks the way it does, and what will keep your audience emotionally connected.
From mood to messaging, we create a content direction that feels like your brand’s next era.
What’s Included
- Creative direction concept
- Content aesthetic & visual themes
- Content pillars
- Tone-of-voice direction
- Monthly content prompts
- Visual direction for reels, stories, & photos
- Messaging clarity
- Social strategy overview
- Content structure
Perfect For
Founders who want clarity, consistency, and content that finally feels aligned with their brand’s taste and tone — without forcing themselves into exhausting posting habits.
SERVICE 03
The Aesthetic Content Makeover
For founders whose content feels “almost there” — but not fully aligned, premium, or cohesive. This is your visual glow-up.
We audit your content, refine your aesthetic direction, and rebuild your visual approach so everything you post feels intentional, elevated, and on-brand.
Clear taste. Clear identity. No more guessing.
What’s Included
- Full aesthetic audit (Instagram + website)
- Visual direction moodboard
- Refined content aesthetic (colors, fonts, texture, mood)
- Styling notes for reels + photos
- Tone-of-voice refinements
- 15 custom content ideas based on your niche
- A “before & after” clarity breakdown
- Updated recommendations for how your brand should show up visually
- Aesthetic guidelines you can use moving forward
Perfect For
Founders who want an immediate visual transformation — content that looks premium, consistent, and thoughtfully curated.
Which Service Is Right For You?
Choose The Identity Edit if…
- Your brand feels unclear, messy, or not fully “you.”
- You need a clear aesthetic world and visual foundation.
- You’re rebranding or stepping into a new era.
- You want a brand that finally feels aligned with your taste and vision.
Choose The Creative Direction Blueprint if…
- Your content feels scattered or inconsistent.
- You want structure, clarity, and a visual system.
- You want content pillars, tone direction, and aesthetic themes.
- You want every post to feel intentional and on-brand.
Choose The Aesthetic Content Makeover if…
- Your content is “almost there” but not cohesive.
- You need an immediate aesthetic refresh.
- You want to refine your colors, fonts, tone, and styling.
- You want that instant this finally looks like a brand shift.